SEO / SERP Optimization
01 / I want to be seen in search engines
SEO means search engine optimization, which is the process of optimizing websites so that they obtain organic (unpaid) traffic from a search engine results page (most often Google or Seznam in the Czech Republic). In other words, SEO involves making certain changes to the design and content of a website that make your site more attractive to search engines. The goal of optimization is that the search engine will display your site as the best result on the search engine results page for the given query entered by the user into the search engine.
How does the search engine work?
Search engines want to provide their users with the best possible services. This means that search engine results pages (SERPs) will display results that are not only high quality, but also relevant to what the search engine is searching for. The ranking of a site in search results is influenced by many so-called positive factors (Google lists them in currently over 200).
For this purpose, the search engine has so-called crawlers, ie robots whose task is to constantly search the Internet and index individual pages. So search engine optimization is based on Optimizing website content to make it as readable as possible for robots that have an elementary effect on search engine rankings.
The better processed SEO, the better the ranking and the higher the position in the search results.
The basic diagram of the process is best understood in the following diagram:
How is the optimization going?
The SEO optimization itself then takes place in basically several consecutive steps, which can be briefly divided into several areas. It also depends on what stage is the site at:
1. SEO on emerging websites
If new websites are created responsibly in In accordance with SEO requirements, in the future the site will avoid a lot of mistakes, which would then have to be complicated to correct. At the same time, it ensures faster and correct indexing of pages in search engines to relevant queries, thus achieving better conversions.
The SEO specialist will provide qualified advice on how to choose a domain and URL addresses, how to structure the site, how to write attractive texts for users and search engines (crawlers), how to use hyperlinks or what to avoid.
2. SEO optimization of an established website
SEO optimization for already established websites is much more complicated. First, you need to perform an input SEO analysis that will determine what errors the site contains.
What are the basic SEO factors?
1. On-page factors
Factors directly related to a given website, especially its code and content, can therefore be directly influenced by SEO optimization. These include in particular:
Placing keywords in meta tags (title, description).
URLs. These should be easy to remember and contain keywords, not clusters of letters and numbers.
Location of keywords, their number (density and coherence) and placement in headings.
Quantity, quality and uniqueness of texts .
Linking texts on the web via hyperlinks.
Valid source code. The source code should meet the criteria of the W3C consortium and other generally accepted standards.
2. Off-page factors
Unlike on-page factors, off-page factors are harder to influence and therefore search engines give them more weight. However, even these factors can be worked on and optimized. The most important off-page factors include:
The number of backlinks leading to the page.
Quality (pagerank) of backlinks and their relevance.
These were the basic principles of SEO. We have also written an article for you summarizing half-pathetically how SEO works . At the same time, we summarize SEO trends in 2021.
(Search engine optimization)
means "search engine optimization". This is the process of getting website traffic from free, ie organic search results in search engines.
(Search engine results page)
is the term used for the results page displayed internet search engine as an answer to a query entered by the user.
What we can help with
/ Service offering
Successfully SEO starts with a detailed analysis existing site, which is the basis of the subsequent SEO strategy.
In-depth keyword analysis
Detailed analysis of content and technical shortcomings of the website
Segmentation of results and preparation of SEO strategy
Preparation of implementation plan
Edit site structure
Creation of new landing pages for main, secondary and long-term keywords
Editing and optimizing the content of the website
Revision and elimination of technical deficiencies
OVERVIEW OF SERVICES OFFERED
Edit internal web linking
Deployment of microformats
Creating HTML tags
SEO for related images / galleries
Writing unique texts ( content writing )
Conversion rate optimization
Finding opportunities to maximize your site's business goals
The offer of services for the client is always tailor-made.
Not all services are relevant to a particular client.
Case studies / references
Reference No.1 / Established web
The client from the area of providing services to end customers contacted us with a non-functional website. After detailed SEO and performance analysis we are They decided to build a new website and thus redesign SEO to make it work.
The new website was launched in early December 2018. Properly set up and optimized SEO has resulted in an increase in impressions from units to thousands per day (see chart) over several months. The client needs to present his work, so SEO is also important for images that have their own specifics.
The individual jumps in the graph reflect the jump indexing by the crawler after continuous SEO optimization and work with the website content (extension of the scope for relevant queries). This leap was mainly due to continuous optimization based on other supporting analyzes, high traffic, especially from advertising on social networks but also PPC advertising on Google and Seznam.cz, and last but not least, content writing in the form of thematic articles / blogs.
Reference No.2 / New site
Client created his own new website. Using search engine optimization techniques, supported in particular by PPC advertising on Google , we have a very concentrated industry managed to add pages to relevant queries relatively quickly.