Social Ads /
Marketing
03 / I want advertising on social networks
Social ads are one of the fastest and most effective ways to connect with our target audience. This type of advertising brings significant opportunities among other digital marketing formats.
These relatively small ads use as much of all the information that users share about themselves on social media (facebook, instagram, ...). Thanks to this information, the ad is able to offer as much personalized content as possible and increase the potential for conversion as such.
The possibilities for reaching an audience on social networks seem endless. Social ads are an incredibly profitable and versatile advertising channel that allows you to create specific and unique social media campaigns to meet various business goals at a relatively low cost.
Social ads / advertising
... is advertising that relies on social networks and information from them to create, target, and deliver marketing communications.
DICTIONARY
BASIC TERMS
Retargeting
... or also remarketing, is an effective way to reach a specific target group of people who have already come to the website.
The main advantages of advertising
on social networks
B2C direct sales
In essence, this is the most common way to sell on social media. Especially in the B2C environment, social networks act as a direct acquisition and conversion channel.
Audience
Massive opportunities to reach with advertising. With your offer, you can reach millions of people or a precisely targeted group.
Retargeting
An effective way to re-target potential customers who have already clicked on your ad from another type of campaign (such as google search ads) or have been otherwise interested in your product / service.
Communication
Cheap way of communication with a potential customer, eg in the form of customer support. People often don't want to call, write or browse the web. But they can easily ask you on social media. Contact with fans on social networks increases the chance that a hard-earned acquisition will turn into a repeat customer.
Modifications
You can pause or edit your ad campaign at any time.
Mark
Building a company or product brand. Presence on social networks increases the reach of your brand and builds good relationships with customers. Customers remember you more and you are their first choice when they want to buy what you sell.
Testing
If you are developing a new product, social networks can be a quick and inexpensive tool for you. Your fans will help you in a fraction of the time and money. Just ask them on social networks.
What we can help with
/ Service offering
The most used in the Czech Republic Facebook had social media in 2019 over 5 million users, Instagram then 2.3 million.
Analysis of the target group, trends and questions
Competitors analysis
Creating and setting up profiles
Linking social networks with websites
Goal and budget setting
Creating a strategy for profiles and advertising campaigns
Selection of the relevant platform
Links to product feeds for dynamic product ads
OVERVIEW OF SERVICES OFFERED
Content and advertising publishing plan
Alignment with other marketing channels
Retagreting campaign settings
Content and creative creation
Publishing individual campaigns
Continuous monitoring, evaluation and optimization
Regular reporting
The offer of services for the client is always tailor-made.
Not all services are relevant to a particular client.
Case studies / references
Reference / 01
A client from an industry where an initial impression of a creative that is eye-catching and targeted to a relevant audience is important. Subsequent click-throughs are direct conversions, either by contacting them via Messenger or by submitting an inquiry form on the website.
