SEO / PPC / Behavior Analyzes
05 / I want analyze the performance of your site or ads
Comprehensive SEO analysis of the website is a key point for improving the business results of the website. It analyzes and describes the most important shortcomings of the website in terms of SEO, suggests a way to correct them and finds a way to increase traffic and conversions (inquiries, orders).
Analyzes are a prerequisite for properly evaluating the need for optimization. It can be an analysis of keywords for the correct setting of PPC advertising, a partial SEO analysis that evaluates searchability in search engines or performance analysis, which examines how a potential customer works on the site, where he clicks, what are his decision-making processes.
All these analyzes together are the basis for optimizing the website and advertising, thus ultimately increasing productivity web.
SEO analysis (sometimes referred to as SEO audit) is a comprehensive analysis of a website from the point of view of search engine optimization. Its main purpose is usually increase traffic and (business) goals of the site from the organic part of search.
Through SEO analysis you will find out what is on the website badly or not completely optimally, and at the same time you will learn how to solve the shortcomings. In the SEO analysis you will find the following parts:
analysis of technical shortcomings of the site
analysis of web content deficiencies
Keyword Analysis / PPC Analysis
Keyword analysis is the foundation of online marketing. Suggests the most effective phrases suitable for web, advertising, content extensions and is the basis of information architecture or content strategy.
Keyword analysis can be viewed according to specific needs. Whether we look at it as a basis for SEO, or for PPC campaigns , or content strategy and content writing , it always follows the basic structure:
Bahvior or perfromance analysis is an analysis of customer behavior when purchasing a product. With data analytics or visual heatmaps, it is easier to understand the basic patterns in a consumer's decision before buying or not buying a product.
This analysis reveals the purchasing channels for your product, explains the differences or shortcomings of the implementation of the website. It often happens to users on your site they behave differently than you intended, they use different buttons than you hoped, different elements of the site understand differently, etc.
With this analysis, we are able to optimize your site to reflect the converting customer behavior patterns as closely as possible.
What we can help with
/ Service offering
The world's most widely used PPC advertising system is Google Ads (formerly AdWords). In the Czech Republic then still Sklik system from the company Seznam.
IN As part of SEO analysis, we perform the following analyzes, checks and mapping :
Current state of the site in terms of SEO
Liability of landing pages for each key phrase
Current position of your site in search engines and we will advise you on specific procedures for improving these positions
Main strengths of your site
The target audience that is key to your site
Homepage structure optimization. We place great emphasis on checking the correct internal web linking
Back-link portfolio, whether a sufficient number of other quality sites link to the site
Back-link portfolio of your competition
Content parameters web
Correct and effective use of HTML tags and headings (especially the top-level heading h1).
Content pages and its possible extension
Technical parameters web.
Relevant search engines index correctly all your sites
Site accessibility for search engine robots
No-follow search sites
Malfunctioning / inappropriate redirection
Page loading speed
Solution mobile and local SEO.
(In) use prohibited SEO techniques.
OVERVIEW OF SERVICES OFFERED
Keyword analysis for PPC ads includes:
The most appropriate key phrases for optimization, PPC campaigns and other marketing channels
Sorting phrases into logical groups
Assigning a specific landing page
Relevant key phrases for the web, their variants, synonyms
Analysis of search, competitiveness, relevance, importance and position in search engines
Related analysis of potential and opportunities
Behavioral / performance analysis includes:
Implementation of tracking tools for websites
Setting monitoring parameters
Analysis of collected data
Creating behavioral heatmaps
The offer of services for the client is always tailor-made.
Not all services are relevant to a particular client.