PPC advertising and marketing
02 / I want advertising in search engines
PPC marketing has become a popular, widely used and effective digital marketing tool. You only pay for this type of ad when someone clicks on it. This sets it apart from most other marketing tools.
Of course, clicking is not the main thing, often the goal is to sell goods or services, or get a form or request. Therefore, it is important to understand PPC systems and be able to set up campaigns well. Otherwise, you may have a bunch of irrelevant clicks and no results.
Advantages of PPC advertising
The biggest advantages of PPC include:
Immediate targeting of new customers
A significantly lower budget than other marketing media is enough
A large number of people can be targeted in a short time
You can target customers who have already shown interest in your products / services
You only pay for a specific click on your ad
The results of the campaign are available on an ongoing basis
Campaign evaluation can be done at virtually any time and at any stage
The campaign can be continuously edited and optimized
You can calculate how effective your ad was, unlike other media
You can calculate return on investment (ROI)
(Pay Per Click)
means "pay per click". PPC advertising costs you money only if someone clicks on it.
(Return On Investment)
means "return on investment", indicates total profit of spent Investment. This is one of the basic indicators measuring return on investment and efficiency.
What is the process of PPC advertising
The purchase of advertising in PPC systems is carried out through an auction. It has long been the case that the higher you are willing to pay per click, the better your chances of a better position. Placement is also affected by your Quality Score, which is used to evaluate your ad's quality factors, starting with your CTR, creative and keyword coherence, and ending with the quality of the page your ad links to. This is one of the reasons why it is important to prepare a quality advertisement for the PPC campaign itself, as well as the pages to which the advertisement links (landing page).
What we can help with
/ Service offering
The world's most widely used PPC advertising system is Google Ads (formerly AdWords). In the Czech Republic then still Sklik system from the company Seznam.
Audience analysis and audience segmentation
Preparation of accounts in the Sklik and Google Ads interface
Determination of PPC strategy and campaign structure
Create campaigns in Google Ads or Sklik
Ongoing ad optimization
Search term analysis for more precise campaign targeting
OVERVIEW OF SERVICES OFFERED
Budget ad adjustment
Precise targeting of the target group
Website / e-shop editing for more accurate product targeting
Analysis of XML feed quality for product campaigns
Feed preparation and Google Shopping campaign management
Detailed monitoring of advertising behavior
Regular reporting of results
The offer of services for the client is always tailor-made.
Not all services are relevant to a particular client.
OUR CERTIFICATIONS IN THE PROBLEM
Case studies / references
Reference / 01
A client from an industry where there is high competition and an emphasis on targeting advertising in the Top of the Page. This industry is characterized by a high rate of direct conversion from PPC advertising, the customer needs to deal with the situation immediately, so it is necessary for the ad to appear in the first place, was as relevant as possible to a given query and to make it very clear what the customer gets by clicking on the ad.
The optimization of PPC kapman in Google Ads led to an ROI of 354%.